Fan explainer Explainer
What is OVO? October’s Very Own, explained
OVO is Drake’s brand and OVO Sound is the label he co-founded. Here is the short version.
Fan-written summary of publicly documented facts. Check the sources at the end.
OVO stands for October’s Very Own. So Far Gone was self-released under the October’s Very Own name in 2009.
OVO Sound is the Canadian record label founded by Drake, producer Noah “40” Shebib and manager Oliver El-Khatib. It operated as a Warner Music Group subsidiary until 2022, and has been independent since.
This site is not affiliated with OVO in any way; we just write about it.